Taiwan Excellence starts the Christmas season with Taiwan Excellence Experience Zone 2+

It was a busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 – October 1, fittingly kicking off the holiday season. The interactive event was held at the SM Mall of Asia, and showcased Taiwan’s best brands with the esteemed Taiwan Excellence seal.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage Taiwan innovators to continue transforming current technologies.

The opening of the Taiwan Excellence Experience Zone with guest PBA player Doug Kramer
Taiwan External Trade Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F. Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr. Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in the Taiwan Excellence Experience Zone

Taiwan Excellence highlighted its sports and leisure products in this area. On its first day, TAITRA executives and PBA’s Phoenix Fuel Masters player Doug Kramer came for the opening ceremony, a fashion show, and a booth tour.

Selfie and signed basketball from PBA player Doug Kramer
Lucky fan got not just a selfie but also an autograph from Doug Kramer

The first 50 registrants got to win a Meet & Greet and a signed basketball from Kramer. (Oh and BTW, I won one too! 😅) Afterwards, there was an awarding for online contest winners, in which participants got a chance to win the following: 2 roundtrip tickets to Taiwan, a Paper Shoot Hinoki digital camera, a Tatung Fusion Cooker, a Saeko Marlin K9 swimming goggles, a Tern Verge X10 foldable bicycle, and signed basketballs from Kramer.


Beyond the booths and presentations, the 3-day event thrilled the crowd with activities, performances, fashion shows, games, and raffle draws. The Gosiengfiao Sisters made an appearance on the last day. And mall-goers got to enjoy performances from Angeline Quinto (September 29), 4th Impact (September 30), Inigo Pascual (October 1), and the Judy’s Harmonica Ensemble.

Excited visitors got a first-hand experience of products that maximize active lifestyles, such as the Johnson S3+ Spinner Bike, which parallels the rigors of a spinning workout, while at home. Meanwhile, a Revolution Tri-Max Fabric is a sport suit made from special super-stretch fiber to support muscle, boost performance and reduce body soreness after exercise.

There was also a plethora of options for the ride you and your loved ones have been looking for — the Verge X10, with its ultra-light wheels getting you places in style, the Strida LT making riding, carrying and storing your bike superbly convenient, as it folds in 5 seconds tops, or a Kymco Xciting 400 motorcycle, which makes riders feel completely safe, while enjoying the pleasures of driving.


I enjoyed exploring and learning about the various innovative products from Taiwan. I can see people using them in the future. Some are a bit unique and quirky too! It’s nice to have an event like this that help showcase and share Taiwan’s products to the Philippine market. Way to go Asia!

Get more info about the innovations of Taiwan’s leading brands and the Taiwan Excellence Experience Zone 2 at www.taiwanexcellence.ph and TaiwanExcellence.ph on Facebook.

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Fashion shows feature the stylish new products at the Taiwan Excellence Experience Zone
Fashion shows feature the stylish new products at the Taiwan Excellence Experience Zone

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