Taiwan Excellence Day: Showcasing Superior Brand, Innovation and Technology

Taiwan Excellence is a campaign founded in 1993 by Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA) with the vision of showcasing superior brand, innovation and technology of Taiwanese manufacturers to the world. The campaign has been active in the Philippines for 5 years now. To celebrate its anniversary, for the first time ever, Taiwan Excellence Day was held at the SMX Aura Convention Center last June 15 and 16.

Taiwan Excellence Ceremonial Toast
Kicking off the event, a ceremonial toast was led by Director Clement Chen (Taiwan Trade Center, Manila), Alfred Wang, (Director of Economic Division, Taipei Economic and Cultural Office) and Ambassador Benedicto Yujuico (Chairman of Philippine Chamber of Commerce and Industries)

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Taiwan Excellence connects Filipinos to a smarter world

Exciting brands and fun activities await at the first-ever Taiwan Excellence Day in SMX Aura Convention Center in Taguig on June 15 to 16. The program aims to promote Taiwan as the Asian economic powerhouse’s vibrant image, culture, brands, and industries to enhance awareness and business cooperation with Philippine consumers and partners. Taiwan Excellence’s first event for 2018 also marks the campaign’s 5th year in the country.

Organized by The Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs, and the Taiwan External Trade Development Council (TAITRA), Taiwan Excellence Day kicks off with a forum entitled “Smart Technology, Smart Living.” The program gathers key industry players and thought leaders on tech-driven lifestyles. They discuss and promote the use and integration of technology in the everyday lives of Filipinos, addressing the needs and demands of an increasingly digital society.

The brand representatives present ingenious communication and connectivity solutions for households, offices, and businesses. ASUS launches their new ROG notebooks, premium notebook devices, and latest additions to their smartphone line– the Zenfone 5 and Max Pro (M1). Atop Technologies, Inc., highlight their 3G/4G Internet of Things Gateway to connect and remotely supervise multiple field devices. D-Link brings their latest product line for consumer, Small and medium businesses and Surveillance Business. Lastly, Gigabyte showcases their 300-series chipset & Gaming Series, which includes the Z370, H370, B350 Aorus motherboards for action-packed gaming.

Guests can also look forward to a special dance performance by Billy Crawford and an outstanding mini concert by Yeng Constantino. Hurry as happy hour, raffle draws and exclusive prizes await! For more information, check out Taiwan Excellence’s website and Facebook.

See you at the Taiwan Excellence Day in SMX Aura Convention Center in Taguig on June 15 to 16! I’m so excited to see all the latest innovation leading us to a smarter world.

Taiwan Excellence starts the Christmas season with Taiwan Excellence Experience Zone 2

Fashion shows feature the stylish new products at the Taiwan Excellence Experience Zone

It was a busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 – October 1, fittingly kicking off the holiday season. The interactive event was held at the SM Mall of Asia, and showcased Taiwan’s best brands with the esteemed Taiwan Excellence seal.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage Taiwan innovators to continue transforming current technologies.

The opening of the Taiwan Excellence Experience Zone with guest PBA player Doug Kramer
Taiwan External Trade Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F. Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr. Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in the Taiwan Excellence Experience Zone

Taiwan Excellence highlighted its sports and leisure products in this area. On its first day, TAITRA executives and PBA’s Phoenix Fuel Masters player Doug Kramer came for the opening ceremony, a fashion show, and a booth tour.

Selfie and signed basketball from PBA player Doug Kramer
Lucky fan got not just a selfie but also an autograph from Doug Kramer

The first 50 registrants got to win a Meet & Greet and a signed basketball from Kramer. (Oh and BTW, I won one too! 😅) Afterwards, there was an awarding for online contest winners, in which participants got a chance to win the following: 2 roundtrip tickets to Taiwan, a Paper Shoot Hinoki digital camera, a Tatung Fusion Cooker, a Saeko Marlin K9 swimming goggles, a Tern Verge X10 foldable bicycle, and signed basketballs from Kramer.


Beyond the booths and presentations, the 3-day event thrilled the crowd with activities, performances, fashion shows, games, and raffle draws. The Gosiengfiao Sisters made an appearance on the last day. And mall-goers got to enjoy performances from Angeline Quinto (September 29), 4th Impact (September 30), Inigo Pascual (October 1), and the Judy’s Harmonica Ensemble.

Excited visitors got a first-hand experience of products that maximize active lifestyles, such as the Johnson S3+ Spinner Bike, which parallels the rigors of a spinning workout, while at home. Meanwhile, a Revolution Tri-Max Fabric is a sport suit made from special super-stretch fiber to support muscle, boost performance and reduce body soreness after exercise.

There was also a plethora of options for the ride you and your loved ones have been looking for — the Verge X10, with its ultra-light wheels getting you places in style, the Strida LT making riding, carrying and storing your bike superbly convenient, as it folds in 5 seconds tops, or a Kymco Xciting 400 motorcycle, which makes riders feel completely safe, while enjoying the pleasures of driving.


I enjoyed exploring and learning about the various innovative products from Taiwan. I can see people using them in the future. Some are a bit unique and quirky too! It’s nice to have an event like this that help showcase and share Taiwan’s products to the Philippine market. Way to go Asia!

Get more info about the innovations of Taiwan’s leading brands and the Taiwan Excellence Experience Zone 2 at www.taiwanexcellence.ph and TaiwanExcellence.ph on Facebook.